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Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development?

Packaging technology & science, 2016-01, Vol.29 (1), p.3-23 [Peer Reviewed Journal]

Copyright © 2015 John Wiley & Sons, Ltd. ;ISSN: 0894-3214 ;EISSN: 1099-1522 ;DOI: 10.1002/pts.2184 ;CODEN: PTSCEQ

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  • Title:
    Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development?
  • Author: Lindh, Helena ; Olsson, Annika ; Williams, Helen
  • Subjects: Annan teknik ; consumer preferences ; Consumer surveys ; Consumption ; Engineering and Technology ; Environmental impact ; Food Engineering ; Food packaging ; Livsmedelsteknik ; organic food packaging ; Other Engineering and Technologies ; Other Engineering and Technologies not elsewhere specified ; Packaging ; Perception ; survey ; Sustainability ; Sustainable development ; sustainable packaging development ; Teknik ; Övrig annan teknik
  • Is Part Of: Packaging technology & science, 2016-01, Vol.29 (1), p.3-23
  • Description: Packaging has a fundamental role in ensuring safe delivery of goods throughout supply chains to the end consumer in good condition. It also has great potential to contribute to sustainable development. This paper explores and provides insights on Swedish consumer perceptions and knowledge of environmental aspects of food packaging and elaborates on how these can contribute to or counteract environmentally sustainable development. A study based on a consumer survey carried out in Sweden is presented. A review of recent packaging research emphasizes the protective function of packaging as its most important contribution to the environmental dimension of sustainable development. Contrary to this, consumers almost exclusively refer to the packaging material when it comes to their perceptions of the environmental impact of packaging. Paper‐based packaging is strongly understood by the surveyed consumers to be environmentally advantageous, whereas plastic and metal are not. This study further indicates that a majority of the Swedish consumers surveyed are aware of their shortcomings in judging the environmental status of food packaging, indicating a need for guidance; otherwise, consumer choices can unintendedly counteract environmentally sustainable intentions. Copyright © 2015 John Wiley & Sons, Ltd. The study found that Swedish consumers, especially organic food consumers, consider the environmental impact of packaging when purchasing food and are willing to pay more for environmentally sustainable alternatives. They think it is a matter of material and strongly prefer paper‐based. A majority are aware of their shortcomings in judging the environmental status of packaging, indicating a need for guidance; otherwise, consumer choices can unintendedly counteract environmentally sustainable intentions.
  • Publisher: Bognor Regis: Blackwell Publishing Ltd
  • Language: English
  • Identifier: ISSN: 0894-3214
    EISSN: 1099-1522
    DOI: 10.1002/pts.2184
    CODEN: PTSCEQ
  • Source: Alma/SFX Local Collection
    SWEPUB Freely available online
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