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MARKA MİRASININ SATIN ALMA NİYETİ, MARKA İMAJI, MARKAYA GÜVEN, MARKA SADAKATİ VE MÜŞTERİ TATMİNİ ÜZERİNE ETKİSİ

Business & management studies: an international journal, 2019-12, Vol.7 (5), p.2891-2909

ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v7i5.1365

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