The Effect of Consumer Beliefs and Attitudes towards Social Media and Television Advertising on Purchase Intentions: A Comparative Analysis
Global media journal (İstanbul), 2020-10, Vol.11 (21), p.1 [Peer Reviewed Journal]Copyright Yeditepe University, Public Relations and Publicity Department Fall 2020 ;ISSN: 1309-7601 ;EISSN: 1309-7601
Full text available
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||