Impact of electronic word of mouth to the purchase intention - the case of Instagram
Independent Journal of Management & Production, 2021-05, Vol.12 (4), p.1019-10332021. This work is published under https://creativecommons.org/licenses/by-nc-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2236-269X ;EISSN: 2236-269X ;DOI: 10.14807/ijmp.v12i4.1336
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