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The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes

Frontiers in psychology, 2022-05, Vol.13, p.864936-864936 [Peer Reviewed Journal]

Copyright © 2022 Dudarev, Kamatani, Miyazaki, Enns and Kawahara. ;Copyright © 2022 Dudarev, Kamatani, Miyazaki, Enns and Kawahara. 2022 Dudarev, Kamatani, Miyazaki, Enns and Kawahara ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.864936 ;PMID: 35656497

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  • Title:
    The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes
  • Author: Dudarev, Veronica ; Kamatani, Miki ; Miyazaki, Yuki ; Enns, James T ; Kawahara, Jun I
  • Subjects: affective appreciation ; COVID-19 ; facial attractiveness ; microvalence ; protective mask ; Psychology ; sanitary mask
  • Is Part Of: Frontiers in psychology, 2022-05, Vol.13, p.864936-864936
  • Description: This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attractiveness (low, medium, and high), race (White and Asian), and whether or not the face was wearing a protective mask. Attitudes regarding protective masks were measured after the rating task using a survey to identify participants as either pro- or anti-mask. The results showed that masked individuals of the same race were generally rated as more attractive than unmasked individuals, but that masked individuals of another race were rated as less attractive than unmasked individuals. Moreover, pro-mask participants rated masked individuals as generally more attractive than unmasked individuals, whereas anti-maskers rated masked individuals as less attractive. A control experiment, replicating the procedure but replacing the protective masks with a partially occluding notebook, showed that these effects were mask-specific. These results demonstrate that perceived attractiveness is affected by characteristics of the viewer (attitudes toward protective masks), their relationship to the target (same or different race), and by circumstances external to both (pandemic).
  • Publisher: Switzerland: Frontiers Media S.A
  • Language: English
  • Identifier: ISSN: 1664-1078
    EISSN: 1664-1078
    DOI: 10.3389/fpsyg.2022.864936
    PMID: 35656497
  • Source: Open Access: DOAJ Directory of Open Access Journals
    Open Access: PubMed Central
    Geneva Foundation Free Medical Journals at publisher websites
    ROAD: Directory of Open Access Scholarly Resources
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