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Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

PloS one, 2023-07, Vol.18 (7), p.e0279575-e0279575 [Peer Reviewed Journal]

Copyright: © 2023 N’da et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 N’da et al 2023 N’da et al ;2023 N’da et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0279575 ;PMID: 37399222

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  • Title:
    Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis
  • Author: N'da, Karamoko ; Ge, Jiaoju ; Ji-Fan Ren, Steven ; Wang, Jia
  • Fan, Mingyue
  • Subjects: Analysis ; Biology and Life Sciences ; Budgets ; Consumer behavior ; Consumers ; Customers ; Electronic commerce ; Engineering and Technology ; France ; Hypotheses ; Industrialized nations ; Intention ; People and places ; Perception ; Perceptions ; Purchasing ; Research and Analysis Methods ; Smart phones ; Smartphone ; Smartphones ; Social Sciences ; Variables
  • Is Part Of: PloS one, 2023-07, Vol.18 (7), p.e0279575-e0279575
  • Description: The study explores the direct and mediated impacts of customers' perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT's role in predicting customer purchase intention in smartphone selling through international online shopping platforms. An online survey was conducted in Kenya, France, and the United States to gather data from 429 consumers who had recently purchased one or more smartphones through international online shopping platforms. SmartPLS-4 was used to test the hypotheses. Results for the entire sample showed a significantly positive mediating role of PPR and PPQ between BGT and PIT. However, the mediating roles of PPQ and PB were not significant in the samples from Kenya, France, and the United States. The results also showed that PPR plays a significant and positive mediating role between BGT and PIT in samples from Kenya, France, the United States, and overall. However, the direct relationships between BGT and PPQ, PPR, and PB are shown to be negatively significant.
  • Publisher: United States: Public Library of Science
  • Language: English
  • Identifier: ISSN: 1932-6203
    EISSN: 1932-6203
    DOI: 10.1371/journal.pone.0279575
    PMID: 37399222
  • Source: GFMER Free Medical Journals
    MEDLINE
    PubMed Central
    Public Library of Science (PLoS)
    ProQuest Central
    DOAJ Directory of Open Access Journals
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