Boosting online purchase intention in high-uncertainty-avoidance societies: A signaling theory approach

Journal of open innovation, 2022-09, Vol.8 (3), p.1-20, Article 136 [Peer Reviewed Journal]

2022 the authors. ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.3390/joitmc8030136

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