How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

Business strategy and the environment, 2024-05, Vol.33 (4), p.2803-2816 [Peer Reviewed Journal]

2023 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. ;2023. This article is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0964-4733 ;EISSN: 1099-0836 ;DOI: 10.1002/bse.3632

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