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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Jurnal Aplikasi Manajemen, 2023-09, Vol.21 (3), p.842-862 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2023.021.03.20

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