The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
Journal of Islamic marketing, 2023-01, Vol.14 (1), p.43-60 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;DOI: 10.1108/JIMA-05-2020-0162
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