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Pursuing risk or insight: Marketing Adventures
Annals of tourism research, 1997-04, Vol.24 (2), p.265-282
[Peer Reviewed Journal]
1997 ;ISSN: 0160-7383 ;EISSN: 1873-7722 ;DOI: 10.1016/S0160-7383(97)80001-1 ;CODEN: ATRSD5
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Title:
Pursuing risk or insight: Marketing Adventures
Author:
Walle, Alf H.
Subjects:
adventure
;
aventure
;
connaissances
;
contre-culture
;
counterculture
;
Emerson
;
Emerson Thoreau
;
fly fishing
;
insight
;
Leopold
;
Marketing
;
Maslow
;
Muir
;
pèche à la mouche
;
Risk
;
risque
;
Social Science Research
;
Thoreau
;
Tourism
;
transcendantalistes
;
transcendentalists
Is Part Of:
Annals of tourism research, 1997-04, Vol.24 (2), p.265-282
Description:
Adventure tourism is often envisioned as outdoor activity where the participant confronts nature in order to experience risk. Such models are ill-suited for facilitating the marketing of many types of adventure tourism pursued by those who embrace certain cultural and personal styles. This paper distinguishes between risk-taking adventure and that which is pursued to gain knowledge or insight. In North America, both are strong traditions. Tourism scholars and practitioners should recognize this distinction and the fact that they are pursued by different kinds of target markets. Discussing adventure tourism in broader perspectives which include the participants' cultural orientation and psychological styles, a more general model is presented. La poursuite des risques ou des connaissances: le marketing de l'aventure. Le tourisme d'aventure se conçoit souvent comme une activité de plein air où le participant fait face à la nature pour connaître le risque. Ce modèle convient mal au marketing du tourisme d'aventure parmi des personnes qui possèdent certains styles personnels et culturels. L'article distingue entre une aventure à risques et une aventure pour gagnér des connaissances. En Amérique du Nord, les deux traditions sont fortes. Les chercheurs et les practiciens du tourisme devraient reconnaître cette distinction et le fait qu'il s'agit de deux sortes de clientèles. On présente un modèle général, et on discute le tourisme d'aventure dans un contexte plus large, qui comprend les orientations culturelles et les styles psychologiques des participants.
Publisher:
Elsevier Ltd
Language:
English
Identifier:
ISSN: 0160-7383
EISSN: 1873-7722
DOI: 10.1016/S0160-7383(97)80001-1
CODEN: ATRSD5
Source:
Alma/SFX Local Collection
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