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What Motivates Young Indian Consumers to Buy Organic Food?

Journal of international consumer marketing, 2022-10, Vol.34 (5), p.497-516 [Peer Reviewed Journal]

2021 Taylor & Francis Group, LLC 2021 ;2021 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2000919

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