Customer Satisfaction, Cash Flow, and Shareholder Value
Journal of marketing, 2005-07, Vol.69 (3), p.115-130 [Peer Reviewed Journal]Copyright 2005 American Marketing Association ;Copyright (c) 2005 American Marketing Association. All rights reserved. ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.69.3.115.66364 ;CODEN: JMKTAK
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