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Factors affecting the intention to purchase townhouse

Independent Journal of Management & Production, 2020-09, Vol.11 (6), p.1899-1914

2020. This work is published under https://creativecommons.org/licenses/by-nc-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2236-269X ;EISSN: 2236-269X ;DOI: 10.14807/ijmp.v11i6.1099

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  • Title:
    Factors affecting the intention to purchase townhouse
  • Author: Le-Hoang, Phuong Viet ; Ho, Vi Truc ; Phan, Nhan Trong ; Le, Truc Thanh Thi
  • Subjects: Apartments ; Attitudes ; Behavior ; Central business districts ; Cognition & reasoning ; Consumers ; Customers ; Houses ; Housing developments ; Influence ; Market prices ; Purchasing
  • Is Part Of: Independent Journal of Management & Production, 2020-09, Vol.11 (6), p.1899-1914
  • Description: The purpose of this study is to identify the factors affecting the intention of buying a townhouse by customers in District 9, Ho Chi Minh City. To conduct the research, there is 192 validrespondents and the authors determine six factors affecting the intention of buying customers' houses in District 9 of Ho Chi Minh City: developer brand, price, location, housing characteristics, social influence and legal. The results of the exploratory factor analysis (EFA) show that all of these six factors affect the intention to buy townhouses in the District 9 area of customers. The contribution of the study is that the authors confirm the theory of Ajzen and Fishbein (1975), Ajzen (1985), Ajzen (1991) and compare some empirical studies of Salah et al. (2015), Julius et al. (2016), Haddad et al. (2011), Nguyen (2013), Vo (2013), Vo (2016), Pham (2013). Also, from qualitative and research-related studies, the authors adjusted the scale and analyzed data in the current context. Based on that, research and propose solutions to improve the intention of buying houses in District 9 of customers and orienting for further research.
  • Publisher: Sao Paulo: Independent Journal of Management & Production, I J M & P
  • Language: English
  • Identifier: ISSN: 2236-269X
    EISSN: 2236-269X
    DOI: 10.14807/ijmp.v11i6.1099
  • Source: ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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