Language:

“Oh My God! Buy it!” Analysis on the Characteristics of Anchor’s Speech in Live Broadcast E-Commerce and Purchase Intention: A Linguistic Perspective

SAGE open, 2023-07, Vol.13 (3) [Peer Reviewed Journal]

Full text available

Citations Cited by

Title:
“Oh My God! Buy it!” Analysis on the Characteristics of Anchor’s Speech in Live Broadcast E-Commerce and Purchase Intention: A Linguistic Perspective
Author: Li, Hongzheng ; Wang, Ruojin ; Shi, Can
Is Part Of: SAGE open, 2023-07, Vol.13 (3)
Description: As an emerging business model, live broadcast e-commerce is growing rapidly in China in recent years and prompts the emergence of network anchors, attracting the customers to buy a variety of goods in their live broadcasts. In this paper, we take Li Jiaqi, one of most popular live streaming anchors in China as example, collect and transcribe his speech data of live broadcasts to build live broadcast speech-text corpus, and then conduct corpus-based analysis on linguistic characteristics from the aspects of phonetic, usage of various language units, and rhetoric ways, by using the methods and tools from Phonetics, Natural Language Processing, and Corpus Linguistics. Based on the linguistic analysis, we propose the hypothesis that features in the live broadcasts can have some effects on purchase intention of customers, and testify it with questionnaire survey.
Publisher: Los Angeles, CA: SAGE Publications
Language: English
Identifier: ISSN: 2158-2440
EISSN: 2158-2440
DOI: 10.1177/21582440231202126
Source: Sage Journals Open Access Journals
Directory of Open Access Scholarly Resources (ROAD)
AUTh Library subscriptions: ProQuest Central
DOAJ Directory of Open Access Journals

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Searching Remote Databases, Please Wait