Consumer emotional brand attachment with social media brands and social media brand equity
European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511
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