Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
European journal of marketing, 2023-11, Vol.57 (9), p.2237-2289 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2022-0397
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