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Buying or browsing?: An exploration of shopping orientations and online purchase intention

European journal of marketing, 2003-12, Vol.37 (11/12), p.1666-1684 [Peer Reviewed Journal]

Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560310495401

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