Coincidental brand origins influence persuasion based on need for cognition
European journal of marketing, 2024-01, Vol.58 (1), p.255-289 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2022-0681
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