Agency appraisal of emotions and brand trust
European journal of marketing, 2023-11, Vol.57 (9), p.2486-2512
[Peer Reviewed Journal]
Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2021-0402
Digital Resources/Online E-Resources