Cool brands and hot attachments: their effect on consumers’ willingness to pay more
European journal of marketing, 2023-03, Vol.57 (4), p.905-929 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2022-0086
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