BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY
Asian Academy of Management journal, 2016-01, Vol.21 (2), p.1-26 [Peer Reviewed Journal]Copyright Universiti Sains Malaysia Press 2016 ;ISSN: 1394-2603 ;EISSN: 2180-4184 ;DOI: 10.21315/aamj2016.21.2.1
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