Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
The Journal of consumer marketing, 2021-01, Vol.38 (1), p.15-26 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2019-3459
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