Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising

Journal of international consumer marketing, 2022-10, Vol.34 (5), p.567-591 [Peer Reviewed Journal]

2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;2022 The Author(s). Published with license by Taylor & Francis Group, LLC. This work is licensed under the Creative Commons Attribution – Non-Commercial – No Derivatives License http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2022061

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