Consumer-Based Brand Equity and Firm Risk
Journal of marketing, 2009-11, Vol.73 (6), p.47-60 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Nov 2009 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.73.6.47 ;CODEN: JMKTAK
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