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Loyalty in the supermarket

BAR, Brazilian administration review, 2007-12, Vol.4 (3), p.47-62 [Peer Reviewed Journal]

Copyright Associação Nacional de Pós-Graduação e Pesquisa em Administração Sep-Dec 2007 ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/S1807-76922007000300005

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  • Title:
    Loyalty in the supermarket
  • Author: Vieira, Valter A. ; Damacena, Cláudio
  • Subjects: affective commitment ; Behavior ; Brand loyalty ; Consumers ; Consumption ; Corporate image ; Customer services ; Discriminant analysis ; Hypotheses ; Influence ; loyalty ; MANAGEMENT ; Marketing ; Marketing management ; Perceptions ; Studies ; Supermarkets ; Variables
  • Is Part Of: BAR, Brazilian administration review, 2007-12, Vol.4 (3), p.47-62
  • Description: Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper. [PUBLICATION ABSTRACT]
  • Publisher: Rio de Janeiro: Associação Nacional de Pós-Graduação e Pesquisa em Administração
  • Language: English;Portuguese
  • Identifier: ISSN: 1807-7692
    EISSN: 1807-7692
    DOI: 10.1590/S1807-76922007000300005
  • Source: SciELO
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals
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