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Brinker looks to build traffic, reduce discounting

Nation's Restaurant News, 2022-09, Vol.56 (9), p.40

Copyright Penton Media, Inc., Penton Business Media, Inc. Sep 2022 ;ISSN: 0028-0518

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  • Title:
    Brinker looks to build traffic, reduce discounting
  • Author: Ruggless, Ron
  • Subjects: Corporate profits ; Gasoline ; Income ; Initiatives ; Profitability ; Traffic
  • Is Part Of: Nation's Restaurant News, 2022-09, Vol.56 (9), p.40
  • Description: Brinker International Inc. found lower-income consumers reduced visits in the fourth quarter, especially with high gasoline prices in June, executives said in August. Joe Taylor, Brinker's chief financial officer, said traffic was impacted especially by lower-income value-oriented guests staying away from the brands. Hochman suggested the company would feature existing value platforms, such as the “3 for Me” combinations, which start at $10.99 per person for an appetizer, entrée and unlimited beverage, or the $9 Lunch Specials.
  • Publisher: New York: Lebhar-Friedman, Inc
  • Language: English
  • Identifier: ISSN: 0028-0518
  • Source: AUTh Library subscriptions: ProQuest Central
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