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Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeys

International journal of retail & distribution management, 2017-01, Vol.45 (5), p.498-517 [Peer Reviewed Journal]

ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-11-2016-0206

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