skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Managing Customers' Imagination: Antecedents and Effects of Anticipated Surprises

Advances in Consumer Research, 2020, Vol.48, p.220 [Peer Reviewed Journal]

Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258

Full text available

Citations Cited by

Searching Remote Databases, Please Wait