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Managing Customers' Imagination: Antecedents and Effects of Anticipated Surprises

Advances in Consumer Research, 2020, Vol.48, p.220 [Peer Reviewed Journal]

Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258

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  • Title:
    Managing Customers' Imagination: Antecedents and Effects of Anticipated Surprises
  • Author: Bischof, Severin Friedrich ; Boettger, Tim M ; Rudolph, Thomas ; Lehmann, Donald
  • Subjects: Consumer behavior ; Literature ; Musicology ; Shopping
  • Is Part Of: Advances in Consumer Research, 2020, Vol.48, p.220
  • Description: Bischof et al examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. They draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.
  • Publisher: Urbana: Association for Consumer Research
  • Language: English
  • Identifier: ISSN: 0098-9258
  • Source: Alma/SFX Local Collection
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