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Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

Journal of marketing, 1969-01, Vol.33 (1), p.79-83 [Peer Reviewed Journal]

Copyright American Marketing Association Jan 1969 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296903300113 ;CODEN: JMKTAK

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