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The Relational Factor as a strategic element in marketing communications

Análisi (Bellaterra, Spain), 2015-06 (52), p.33 [Peer Reviewed Journal]

ISSN: 0211-2175 ;EISSN: 2340-5236 ;DOI: 10.7238/a.v0i52.2392

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  • Title:
    The Relational Factor as a strategic element in marketing communications
  • Author: Marfil-Carmona, Rafael ; Hergueta Covacho, Elisa ; Villalonga Gómez, Cristina
  • Is Part Of: Análisi (Bellaterra, Spain), 2015-06 (52), p.33
  • Language: English
  • Identifier: ISSN: 0211-2175
    EISSN: 2340-5236
    DOI: 10.7238/a.v0i52.2392
  • Source: Revistes Catalanes amb Acces Obert (RACO)
    AUTh Library subscriptions: ProQuest Central
    Alma/SFX Local Collection
    ROAD: Directory of Open Access Scholarly Resources
    DOAJ Directory of Open Access Journals
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