Consumer engagement in online brand communities: a social media perspective
The journal of product & brand management, 2015-03, Vol.24 (1), p.28-42 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;ISSN: 2054-1643 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0635
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