The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
The journal of product & brand management, 2013-01, Vol.22 (5/6), p.342-351 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0299
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