Artificial Intelligence and Marketing: Pitfalls and Opportunities
Journal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Peer Reviewed Journal]2020 Marketing EDGE.org. ;2020 dba Marketing EDGE ;Attribution - NonCommercial ;ISSN: 1094-9968 ;EISSN: 1520-6653 ;DOI: 10.1016/j.intmar.2020.04.007
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