Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena
Measurement in Marketing, 2022, Vol.19, p.53-73 [Peer Reviewed Journal]Copyright © 2022 by Emerald Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1800436319 ;ISBN: 9781800436312 ;EISSN: 1944-7035 ;EISBN: 9781800436329 ;EISBN: 1800436327 ;DOI: 10.1108/S1548-643520220000019003 ;OCLC: 1344160618 ;LCCallNum: HF5410-5417.5
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