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Media społecznościowe jako determinanta rozwoju usług turystycznych

Ekonomiczne Problemy Usług, 2018-03, Vol.130 (1), p.17-25 [Peer Reviewed Journal]

ISSN: 1896-382X ;EISSN: 2353-2866 ;DOI: 10.18276/epu.2018.130-02

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  • Title:
    Media społecznościowe jako determinanta rozwoju usług turystycznych
  • Author: DELIŃSKA, Liwia
  • Subjects: Business Economy / Management ; consumer behavior ; Economy ; social media ; tourism
  • Is Part Of: Ekonomiczne Problemy Usług, 2018-03, Vol.130 (1), p.17-25
  • Description: Identifying needs, gathering information, comparing possibilities, making decisions and exchanging experiences after purchase are more and more often taking place on the internet. The aim of this article is to explain how social media supports buying decision process in tourist services. Critical analysis of literature, reviews of previous research and observation the activity of tourism industry representatives in social media was made. The structure of the article includes: the characteristics of social media and the tourist services market, using social media in tourism and their relationship with the tourists behawior and finally conclusions. The paper can have cognitive and application value for potential stakeholders. Knowledge of consumer behavior enables practical use of social media in tourist market.
  • Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
  • Language: Polish;English
  • Identifier: ISSN: 1896-382X
    EISSN: 2353-2866
    DOI: 10.18276/epu.2018.130-02
  • Source: CEEOL: Open Access
    DOAJ Directory of Open Access Journals
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