Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
Measurement and Research Methods in International Marketing, 2011, Vol.22, p.195-218Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 9781780520940 ;ISBN: 1780520948 ;EISBN: 9781780520957 ;EISBN: 1780520956 ;DOI: 10.1108/S1474-7979(2011)0000022012
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