Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
Augmented Reality and Virtual Reality, p.119-132Springer International Publishing AG 2018 ;ISSN: 2196-8705 ;ISBN: 3319640267 ;ISBN: 9783319640266 ;EISSN: 2196-8713 ;EISBN: 9783319640273 ;EISBN: 3319640275 ;DOI: 10.1007/978-3-319-64027-3_9
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