Measuring Brand Equity Across Products and Markets
California management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAK
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