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The impact of religiosity on luxury brand consumption: the case of Saudi consumers

Journal of Islamic marketing, 2021-05, Vol.12 (4), p.763-775 [Peer Reviewed Journal]

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Title:
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
Author: Abalkhail, Tagreed Saleh
Subjects: Attitudes ; Consumer behavior ; Consumers ; Consumption ; Culture ; Decision making ; Hypotheses ; Influence ; Islam ; Islamic countries ; Literature reviews ; Muslims ; Religion
Is Part Of: Journal of Islamic marketing, 2021-05, Vol.12 (4), p.763-775
Description: Purpose The purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women. Design/methodology/approach A total of 322 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using SEM. Findings The findings revealed that religion impacts consumers’ attitudes towards luxury brand consumption. A positive relationship was found between attitude towards luxury and luxury consumption. Also, attitude towards luxury mediated the relation between religiosity and luxury consumption. Originality/value The study’s findings serve to remind the retailers in Islamic countries to keep in mind the importance of religion in consumers’ preferences and selections.
Publisher: Bingley: Emerald Publishing Limited
Language: English
Identifier: ISSN: 1759-0833
EISSN: 1759-0841
DOI: 10.1108/JIMA-11-2016-0091
Source: ProQuest Central

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