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Antecedents of consumers’ engagement with brand-related content on social media

Marketing intelligence & planning, 2019-05, Vol.37 (4), p.386-400

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2018-0130

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