skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Design is More Than Looks: Research on the Affordance of Review Components on Consumer Loyalty

Psychology research and behavior management, 2022-01, Vol.15, p.3347-3366 [Peer Reviewed Journal]

COPYRIGHT 2022 Dove Medical Press Limited ;2022. This work is licensed under https://creativecommons.org/licenses/by-nc/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Jia et al. 2022 Jia et al. ;ISSN: 1179-1578 ;EISSN: 1179-1578 ;DOI: 10.2147/PRBM.S384024

Full text available

Citations Cited by
  • Title:
    Design is More Than Looks: Research on the Affordance of Review Components on Consumer Loyalty
  • Author: Jia, Qiong ; Li, Yurong ; Wang, Shan
  • Subjects: affordance theory ; Brand loyalty ; Computational linguistics ; Consumer behavior ; consumer loyalty ; Consumers ; Customer loyalty ; Customers ; Design ; Electronic commerce ; Evaluation ; Language processing ; Marketing research ; Mining ; Natural language interfaces ; online review ; Original Research ; Perceptions ; review components ; s-o-r theory ; Surveys ; tam model ; Technology Acceptance Model ; Technology adoption ; User behavior
  • Is Part Of: Psychology research and behavior management, 2022-01, Vol.15, p.3347-3366
  • Description: Background: Online review system contains multiple components, such as ratings, review text, product pictures, and video uploads, that could affect consumer loyalty. However, how the affordance of such components influences perceptions and behaviors of consumers remains unclear. We extend stimulus-organism-response (S-O-R) theory to the online review system. Specifically, we combine affordance theory and the technology acceptance model (TAM) to investigate the relations among the affordance of review systems, consumers' perceived beliefs, and their loyalty. Methods: We surveyed 320 customers on their online shopping experiences in China. We tested our hypotheses using the partial least squares path structural equation modeling (PLS-SEM) method. We report the direct effect of affordances of review components on consumer loyalty and its indirect effects on consumer loyalty through perceived beliefs. Results: Our results show that integrity and social interaction affordance of review components have significant relations with perceived ease of use, perceived usefulness, and perceived enjoyment. Intelligent topic mining reveals a positive relation on perceived enjoyment. Operability has a positive relation with perceived ease of use and perceived usefulness. These three consumer-perceived beliefs can mediate, to different degrees, the relationship between affordance of review components and consumer loyalty. Conclusion: This research takes an innovative approach to offer insights into the relationships between IT affordances and consumer perceptions. We examine S-O-R theory through the lens of information technology and extend S-O-R theory by integrating IT affordances. Our research findings pave the way for businesses to design and implement more effective online review systems. Keywords: online review, consumer loyalty, S-O-R theory, affordance theory, TAM model, review components
  • Publisher: Macclesfield: Dove Medical Press Limited
  • Language: English
  • Identifier: ISSN: 1179-1578
    EISSN: 1179-1578
    DOI: 10.2147/PRBM.S384024
  • Source: ProQuest One Psychology
    GFMER Free Medical Journals
    PubMed Central
    Coronavirus Research Database
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals
    Dove Press Free
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait