Consumer pandemic animosity: scale development and validation
International marketing review, 2022-11, Vol.39 (6), p.1417-1442
[Peer Reviewed Journal]
Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2021-0231
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