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The influence of ecological concern on green purchase behavior

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267 [Peer Reviewed Journal]

2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2021-0015

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  • Title:
    The influence of ecological concern on green purchase behavior
  • Author: Fontes, Eva ; Moreira, António C. ; Carlos, Vera
  • Subjects: Consumer behavior ; Ecological Concern ; Environment ; Environmental Attitude ; Environmental Behavior ; Gender differences ; Green Marketing ; Green Purchase Behavior ; Purchase Intention
  • Is Part Of: Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267
  • Description: The present paper seeks to address a gap in the literature regarding green marketing and examines the relationship between ecological concern, inward and outward environmental attitudes, purchasing behavior and environmental behavior as antecedents of green purchasing behavior. The data was gathered through an online survey carried out in Portugal with 530 valid answers. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to evaluate the model. A t-test was applied to identify differences between men and women. The results show that ecological concern, environmental attitude, environmental behavior and purchase intention are good predictors of green purchase behavior. Women scored higher than men on all variables, meaning that they are indeed superior environmentalists than men. Green purchase behavior is strongly influenced by both purchase intention and environmental behavior, so green brands should focus on targeting individuals that already take some actions in what concerns the environment, or to those who intend to do so.
  • Publisher: Bucharest: Sciendo
  • Language: English
  • Identifier: ISSN: 2069-8887
    ISSN: 1842-0206
    EISSN: 2069-8887
    DOI: 10.2478/mmcks-2021-0015
  • Source: De Gruyter Open Access Journals
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals
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