Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment
Data and information management, 2022-10, Vol.6 (4), p.100022, Article 100022 [Peer Reviewed Journal]2022 The Authors ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2022.100022
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