Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention”
The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-044 [Peer Reviewed Journal]ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-044
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