The impact of cultural variability on brand stereotype, emotion and purchase intention
The Journal of consumer marketing, 2023-01, Vol.40 (1), p.112-123 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2022-5121
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