Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
The Journal of consumer marketing, 2016-01, Vol.33 (6), p.469-478 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-1546
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