Should Corporations Care about Negative Brand Publicity? Understanding the Impact of Negative Brand Publicity on Employees' Corporate Brand Pride
Journal of business strategies, 2022-03, Vol.39 (1), p.1-32 [Peer Reviewed Journal]COPYRIGHT 2022 Center for Business and Economic Research ;Copyright Gibson D. Lewis Center for Business and Economic Development Spring 2022 ;ISSN: 0887-2058 ;EISSN: 2162-6901 ;DOI: 10.54155/jbs.39.1.1-32
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